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Chai pe Charcha with BrandWagon
Financial Express· 2 days agoWeekends are usually dedicated to time with my family. I enjoy discovering new stand-up shows on BookMyShow, exercising, and catching up with friends....
BrandWagon Adtalk with Godrej & Boyce’s Sumeet Bhojani
Financial Express· 15 hours agoQ. What is the difference between launching a brand in today’s digital era versus earlier? The...
From foot traffic to engagement: How audio-video analytics is transforming retail customer...
Financial Express· 23 hours agoHeat maps generated from video analytics reveal which areas of the store attract the most traffic
Carving a Niche – Why does your brand need a unique brand personality and voice?
Financial Express· 2 days agoDeveloping a brand voice and tone helps the brands to reach out to their targets just the pied piper did. Brand Personality: Defining a personality for your brand and using it in all aspects ...
BrandWagon Adtalk with Usha International’s Anju Munjal
Financial Express· 2 days agoWhat is the difference between launching a brand in today’s digital era versus earlier? In the digital era brands can establish themselves much faster using websites, social media and Ecom to ...
Biden-Trump debate draws over 51 million TV viewers
Financial Express· 2 days agoOver 51 million TV viewers tuned in to watch Thursday’s U.S. presidential debate between Democratic President Joe Biden and Republican rival Donald...
Branding beyond products: Building emotional connections and brand communities
Financial Express· 17 hours agoBranding and products are at the heart of marketing. Products solve customer problems. Brands make...
TAM Report: Sales promotion advertising constituted 29% of print ad space in Jan-Mar 2024
Financial Express· 3 days agoAd space, per publication, witnessed 17% growth during January-March, 2024, over January -March,...
It’s time for the Audio Series!
Financial Express· 2 days agoPeople ended up spending an excessive amount of time on screen—on laptop and computer, on smartphones and televisions—for work, communication and...