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Creativity that breaks clutter drives sales, brand equity: Kantar report
Business Standard India· 2 days agoCreative advertisements that break the clutter are more likely to uplift short term sales for a ...
Branding beyond products: Building emotional connections and brand communities
Financial Express· 6 days agoBranding and products are at the heart of marketing. Products solve customer problems. Brands make...
Kotak Equities initiates coverage on JB Chemicals with a target price of Rs 2,025
The Economic Times· 5 days agoCalling it a ‘potent fusion’, domestic brokerage firm Kotak Institutional Equities (KIE) initiated...
Academia needs to start building CROs - Chief (Brand) Reputation Officers - ET BrandEquity
The Economic Times· 3 days agoBrand Reputation currently contributes around 7.5% of an organization’s revenues, and brands with...
T20 Victory: Bumrah's bowling, Kohli's charisma to make brands fall for Men in Blue again
CNBC Awaaz· 5 days agoA historic win at the T20 World Cup 2024, the trophy's return to home after a long 17-year wait and,...
FnB Private Equity confirms deal to buy Nestlé baby-food assets in France
Just Food· 23 hours ago"FnB Private Equity confirms deal to buy Nestlé baby-food assets in France" was originally created...
TD Cowen: Saks-Neiman Deal Likely a Boon to Both Retailers Amid Brand Moves to DTC
Sourcing Journal· 18 hours agoSaks retained ownership and control of the Saks Fifth Avenue intellectual property, including the ...
Patanjali Foods to buy Patanjali Ayurved's home and personal care business for Rs 1,100 crore
Theprint· 5 days agoThe home and personal care business of Patanjali Ayurved currently has a strong brand equity in...
Restaurants Brand Asia stock rallies 5% after HDFC Mutual Fund buys stake
Business Standard India· 1 day agoShares of Restaurants Brand Asia soared up to 5 per cent at 113.92 per share on the BSE in Friday's...
Effective content on TV does not automatically mean success in digital: Report - ET BrandEquity
The Economic Times· 2 days agoAs people control a brand's fortunes through their spending power, their voice decides what is...