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The art of ‘C’ing a brand story - ET BrandEquity
The Economic Times· 22 hours agoAt one level, perhaps the sheer enormity of the tasks involved, the variety of media avenues, and expertise of some agencies in particular domains, might...
How Gen Z is retouching the rules of the skincare market in India - ET BrandEquity
The Economic Times· 20 hours agoInfluenced by social media celebs, she now has an in-depth five step skin care regimen, which...
[Exclusive] Being calm in the face of chaos, actor Tamannaah Bhatia finds solace in meditation
YourStory· 1 day agoRecently, during a candid interaction with YS Life, on the sidelines of the launch of Shiseido’s new...
Wives and supermodels—How IndiGo marketed to men in sales, IT, and consulting
Theprint· 22 hours agoAs new stations got added the lines kept changing—‘IndiGo to the City of Joy’, ‘IndiGo to Garden...
7 Delicious Argentine Malbecs That Are Perfect for Grilling Season
Robb Report· 6 hours agoLaura Catena is the daughter of Nicolas Catena Zapata and is the untiring ambassador for the brand...
Amazfit Helio Ring review: it takes two to tango
T3· 7 days agoThanks, Amazfit! Worse still, all you really get with the Zepp Aura are tailored sleep melodies that are said to adjust based on biometric data obtained...
Riding high on India success story, Hyundai drives into IPO lane - ET Auto
The Economic Times· 4 days agoNew Delhi: When Hyundai Motor India first announced its intent to set up shop in India nearly three...
Consolidating martech stacks; the key to high ROI for organisations
Financial Express· 4 days agoRecent research indicates that approximately 60% of marketing budgets are now allocated to...
Virat Kohli Craze! Indian Cricket Icon's Golden Statue Unveiled At New York's Times Square
One India· 4 days agoA golden statue of Virat Kohli was installed and unveiled at the famous Times Square, which won...
‘The Jewellery Show’ in city from June 28 to 30 - Star of Mysore
Star of Mysore· 2 days agoMysore/Mysuru: The Jewellery Show, an exclusive jewellery exhibition with reputed brands from across India, has been organised at Radisson Blu Plaza Hotel on M.G. Road in Mysuru from June 28 ...