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Nikon India’s Sajjan Kumar on the company’s marketing strategies besides its growth in the...
Financial Express· 3 days agoIn 2024, the projected revenue for India’s digital cameras market is $1.4 billion, with an expected...
Chai pe Charcha with BrandWagon
Financial Express· 1 day agoIt has a10,000 mAh capacity, so it can recharge an iPhone and have plenty of power to spare for other gadgets. The one I want to buy is the Pelican...
How are in-game audio ads taking forward the ‘immersive’ factor of advertising
Financial Express· 6 hours agoGlobally, the in-game advertising market is expected to clock revenue worth $109.6 billion in 2024,...
BrandWagon Adtalk with Godrej & Boyce’s Sumeet Bhojani
Financial Express· 21 hours agoQ. What is the difference between launching a brand in today’s digital era versus earlier? The...
Branding beyond products: Building emotional connections and brand communities
Financial Express· 23 hours agoBranding and products are at the heart of marketing. Products solve customer problems. Brands make...
From foot traffic to engagement: How audio-video analytics is transforming retail customer...
Financial Express· 1 day agoHeat maps generated from video analytics reveal which areas of the store attract the most traffic
Adobe launches AI-powered content hub for creative asset management
Financial Express· 3 days agoContent Hub allows brands to streamline the use of creative assets across their organisation and...
TAM Report: Sales promotion advertising constituted 29% of print ad space in Jan-Mar 2024
Financial Express· 3 days agoAd space, per publication, witnessed 17% growth during January-March, 2024, over January -March,...
Biden-Trump debate draws over 51 million TV viewers
Financial Express· 2 days agoOver 51 million TV viewers tuned in to watch Thursday’s U.S. presidential debate between Democratic President Joe Biden and Republican rival Donald...
BrandWagon Adtalk with Usha International’s Anju Munjal
Financial Express· 2 days agoWhat is the difference between launching a brand in today’s digital era versus earlier? In the digital era brands can establish themselves much faster using websites, social media and Ecom to ...