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Chai pe Charcha with BrandWagon
Financial Express· 2 days agoWeekends are usually dedicated to time with my family. I enjoy discovering new stand-up shows on BookMyShow, exercising, and catching up with friends....
BrandWagon Adtalk with Godrej & Boyce’s Sumeet Bhojani
Financial Express· 13 hours agoQ. What is the difference between launching a brand in today’s digital era versus earlier? The...
From foot traffic to engagement: How audio-video analytics is transforming retail customer...
Financial Express· 22 hours agoHeat maps generated from video analytics reveal which areas of the store attract the most traffic
Carving a Niche – Why does your brand need a unique brand personality and voice?
Financial Express· 2 days agoDeveloping a brand voice and tone helps the brands to reach out to their targets just the pied piper did. Brand Personality: Defining a personality for your brand and using it in all aspects ...
Biden-Trump debate draws over 51 million TV viewers
Financial Express· 1 day agoOver 51 million TV viewers tuned in to watch Thursday’s U.S. presidential debate between Democratic President Joe Biden and Republican rival Donald...
Branding beyond products: Building emotional connections and brand communities
Financial Express· 16 hours agoBranding and products are at the heart of marketing. Products solve customer problems. Brands make...
BrandWagon Adtalk with Usha International’s Anju Munjal
Financial Express· 2 days agoWhat is the difference between launching a brand in today’s digital era versus earlier? In the digital era brands can establish themselves much faster using websites, social media and Ecom to ...
TAM Report: Sales promotion advertising constituted 29% of print ad space in Jan-Mar 2024
Financial Express· 3 days agoAd space, per publication, witnessed 17% growth during January-March, 2024, over January -March,...
It’s time for the Audio Series!
Financial Express· 2 days agoPeople ended up spending an excessive amount of time on screen—on laptop and computer, on smartphones and televisions—for work, communication and...