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Inside the Jury Room: Cannes Lions’24 - ET BrandEquity
The Economic Times· 2 days agoThe jury room at Cannes Lions’24 can be a powerhouse of learning. ETBrandEquity spoke to two jurors...
Dodging the brand police - ET BrandEquity
The Economic Times· 5 days agoCoca-Cola was not alone risking more than a century of carefully-preserved brand ideals. Others who chose to tease the conservative brand police with a rather bold creative expression included ...