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How are in-game audio ads taking forward the ‘immersive’ factor of advertising
Financial Express· 8 hours agoGlobally, the in-game advertising market is expected to clock revenue worth $109.6 billion in 2024,...
It's about can, not Cannes
The Economic Times· 4 days agoWith no Grand Prix and only two golds, India's show is being dramatically - and rather unfairly - positioned as a colossal tragedy for Indian...
Losing shine at Cannes
Financial Express· 6 days agoThe fall in the tally has been a steep 28% from last year’s 25, leading to the hard question: What will it take for Indian creativity to roar at the...
