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The six commandments of sports marketing - ET BrandEquity
The Economic Times· 4 days agoWhile the basic principles of branding and marketing can surely be applied even here, here are 6...
The golden rules of a tech marketer: Gaurav Chand, CMO, Cognizant - ET BrandEquity
The Economic Times· 5 hours agoIn an exclusive conversation with ETBrandEquity, the EVP and CMO at Cognizant, Gaurav Chand speaks about the new landscape of marketing and how CMOs should ...