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John John Florence Goes (Seaweed) Green
SURFER Magazine· 5 days agoSurfers, quite often, fancy themselves eco-warriors. When we pick up three pieces of trash on the beach after a session, we mentally pat ourselves on the...
John and Nathan Florence Launch Collection With Lift Foils
SURFER Magazine· 3 days agoTry as one might, sometimes surfing is impossible on the North Shore of Oahu. Howling trades, when...
Ivan Florence Joins John And Nathan on Team Florence
SURFER Magazine· 6 days agoThree brothers, one banner. Over the weekend, Ivan Florence, the youngest in the trio of Florence siblings, announced his new sponsorship with ...
Ivan Florence Leaves Vans, Joins Brothers Under Namesake Surf Brand
The Inertia· 6 days agoIvan Florence has decided to leave longtime sponsor Vans to join his brothers Nathan Florence and ...
What Is Surfing?
The Inertia· 4 days agoThe term "surfing" is constantly being redefined as our tools improve and new waves are discovered in new places. But perhaps the definition has never...
Who Will Win Gold at Teahupo'o? The SURFER Staff Makes Their Picks.
SURFER Magazine· 2 days agoOne of the best (and arguably worst) facets of surfing, both for the pros and the weekend warriors,...
East of Eden Adaptation Starring Florence Pugh To Begin Production in 2024; Report
Pinkvilla· 1 day agoNetflix is adapting John Steinbeck’s beloved novel East of Eden into a new limited series. This...
Maui Surfing Community Nominated For ESPY Humanitarian Award After Wildfire Response
SURFER Magazine· 4 days agoSeveral surfers have been nominated for an ESPN ESPY award before. Kelly Slater, Gabriel Medina, ...
This Is What Team USA Olympic Surfers Will Wear Out of the Water
SURFER Magazine· 3 days agoSponsorships, in surfing, are big business. Brands rally for the top spot on the beaks of pro...
Material World: Circ’s Partners Program, AMSilk’s Biofibers Beat Silk
Sourcing Journal· 4 days agoAhead of the Summer Olympics, Florence Marine X—the modern outdoor brand inspired by Olympian and...