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Blogger’s Park: Don’t ignore the power of balance
Financial Express· 2 hours agoFrom personal to professional, we cannot deny that technology has become indispensable. While brands have immense growth potential via the digital realm,...
How are in-game audio ads taking forward the ‘immersive’ factor of advertising
Financial Express· 2 days agoGlobally, the in-game advertising market is expected to clock revenue worth $109.6 billion in 2024,...
Max Life Insurance’s Rahul Talwar on Axis Group’s investment in the company besides its marketing...
Financial Express· 4 hours agoIn a conversation with BrandWagon Online, Rahul Talwar, CMO, Max Life Insurance, talks about the...
It’s time for the Audio Series!
Financial Express· 4 days agoPeople ended up spending an excessive amount of time on screen—on laptop and computer, on smartphones and televisions—for work, communication and...
Interview: R Venkatasubramanian, Chief Operating Officer, Havas Play
Financial Express· 3 hours agoHavas Play has joined hands with tennis icon Mahesh Bhupathi-led SG Sports, Media and Entertainment...
Google to require disclosures for digitally altered content in election ads
Financial Express· 1 day agoGoogle said on Monday it would make it mandatory for advertisers to disclose election ads that use...
New Zealand to press ahead with media content pay law
Financial Express· 1 day agoNew Zealand’s conservative coalition government will proceed with a bill that would make it...
Bite-sized content! Social media marketing tips you didn’t know you needed
Financial Express· 1 day agoMastering the dos and don’ts of social media marketing is key to staying afloat and thriving. What...
Krafton Esports India’s Karan Pathak on the company’s view of marketing versus ROI besides expansion...
Financial Express· 1 day agoKrafton Esports India’s Battlegrounds Mobile India Series which replaced PUBG, from what it seems...
BrandWagon Adtalk with Usha International’s Anju Munjal
Financial Express· 4 days agoWhat is the difference between launching a brand in today’s digital era versus earlier? In the digital era brands can establish themselves much faster using websites, social media and Ecom to ...