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How are in-game audio ads taking forward the ‘immersive’ factor of advertising
Financial Express· 2 days agoGlobally, the in-game advertising market is expected to clock revenue worth $109.6 billion in 2024,...
Max Life Insurance’s Rahul Talwar on Axis Group’s investment in the company besides its marketing...
Financial Express· 56 minutes agoLife insurance is among the most common types of insurance in India, with substantial growth over...
Carving a Niche – Why does your brand need a unique brand personality and voice?
Financial Express· 4 days agoDeveloping a brand voice and tone helps the brands to reach out to their targets just the pied piper did. Brand Personality: Defining a personality for your brand and using it in all aspects ...
New Zealand to press ahead with media content pay law
Financial Express· 22 hours agoNew Zealand’s conservative coalition government will proceed with a bill that would make it...
Google to require disclosures for digitally altered content in election ads
Financial Express· 23 hours agoGoogle said on Monday it would make it mandatory for advertisers to disclose election ads that use...
Chai pe Charcha with BrandWagon
Financial Express· 4 days agoWeekends are usually dedicated to time with my family. I enjoy discovering new stand-up shows on BookMyShow, exercising, and catching up with friends....
Bite-sized content! Social media marketing tips you didn’t know you needed
Financial Express· 1 day agoMastering the dos and don’ts of social media marketing is key to staying afloat and thriving. What...
Australia job ads fall 2.2% in June, ANZ-Indeed data shows
Financial Express· 2 days agoAustralian job advertisements fell for a fifth straight month in June, data showed on Monday, as...
PVR Inox eyes asset-light model in turnaround strategy
Financial Express· 23 hours agoPrabhas-starrer Kalki 2898 AD, which released on Thursday, has crossed the Rs 300-crore mark in box...
Krafton Esports India’s Karan Pathak on the company’s view of marketing versus ROI besides expansion...
Financial Express· 1 day agoKrafton Esports India’s Battlegrounds Mobile India Series which replaced PUBG, from what it seems...