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US firms bet on Paris Olympics with new stores - ET BrandEquity
The Economic Times· 2 days agoU.S. companies from Nike to Warner Bros are opening new stores and holding big marketing events in...
Understanding brand building with purpose-driven campaigns with Mukta Maheshwari - ET BrandEquity
The Economic Times· 6 days agoIn 2015, Ariel embarked on a mission to challenge the deeply ingrained stereotype that laundry is...