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Carving a Niche – Why does your brand need a unique brand personality and voice?
Financial Express· 2 days agoDeveloping a brand voice and tone helps the brands to reach out to their targets just the pied piper did. Brand Personality: Defining a personality for your brand and using it in all aspects ...
Interview: Babita Baruah, CEO, VML India
Financial Express· 3 days agoIn this interview, she spoke to Christina Moniz about the early challenges and how the newly formed entity will create differentiation while carrying...