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When the world’s largest retailers go head to head | Mint
Livemint· 6 days agoNew retailers typically attract customers by offering lower prices in order to beat incumbents. Online retailing, however, “flies in the face of historical precedent,” writes Nirmalya Kumar, ...
Dodging the brand police - ET BrandEquity
The Economic Times· 6 days agoCoca-Cola was not alone risking more than a century of carefully-preserved brand ideals. Others who chose to tease the conservative brand police with a rather bold creative expression included ...