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BrandWagon Explainer: Understanding Performance Marketing
Financial Express· 3 days agoFor many who are not aware, affiliate marketing is part of the broader performance marketing...
BWS 2024: Branding is performance: Is there a halt to the debate? - ET BrandEquity
The Economic Times· 6 days agoMarketers have always been asked to do more with less. This raises critical questions: Do they cut...
Why has the consumer gone missing from our business conversation?
Livemint· 4 hours agoA constant barrage of marketing messages has made consumers sceptical and more discerning. This...
Best Influencer Marketing Agency in India, Idiotic Media
Times Now· 7 hours agoInfluencer marketing is rapidly gaining attention and becoming an effective strategy for brands to...
‘We have maintained our strong organic growth'
Livemint· 4 days agoEarlier in the year, we observed some slowdown in consumption in some consumer product categories. The market was in a bit of wait-and-watch mode, given...
Deliverect launches marketing intelligence platform for restaurants
Verdict Food Service· 1 day ago“While restaurants depend on delivery apps for crucial revenue streams, understanding where to put...
Super Speed, Super Performance: Haas And Phillips Machine Tools Ushering In A New Era For Indian...
Outlook India· 1 day agoHaas Automation and Phillips Machine Tools are revolutionizing Indian manufacturing with...
Swiggy launches market intelligence dashboard for restaurant partners
YourStory· 5 hours agoSriharsha Majety-led Swiggy on Thursday launched a Market Intelligence Dashboard, a tool that...
Unlocking the full potential of retail chatbots
Retail Insight Network· 2 hours agoAbout the author: Hetal Kurji-Evans is a director at Mindera, a global software development and technology consulting firm, specialising in high-...
Do marketers make good board members? - ET BrandEquity
The Economic Times· 2 days agoTraditionally, the CMO (Chief Marketing Officer) is seen as leaders of brand strategy, customer...