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Reforming Brand Influence: Confluencr's Ideal Approach to Influencer Marketing
The Asian Age· 2 hours agoIn the ever-evolving digital marketing landscape, influencer marketing has emerged as a powerful...
Ananya Panday balances work with play in Timex's new ad - ET BrandEquity
The Economic Times· 1 hour agoTimex, the American watch brand, has launched the latest iteration of their ‘Waste More Time’ campaign featuring brand ambassador, Ananya Panday. The global ...
Dior's $2800 bag costs just $57 to make! New investigation reveals luxury brand's shocking secrets
Hindustan Times· 2 hours agoLuxury fashion brand Dior, owned by LVMH, produced their bags for $57 and retailed them for $2,780....
Buying a vacuum cleaner this summer: Here are the top brands for 2024
Hindustan Times· 35 minutes agoA good vacuum cleaner can keep seasonal dirt at bay and also control pests, making the cleaning routine a complete breeze. Ahead of the summer break, the list of the top 10 vacuum cleaner brands ...
83% of Indian brands invest in conversational AI to deliver superior customer satisfaction: Study -...
The Economic Times· 5 hours agoA new report from global cloud communications platform Infobip revealed that brands prioritize...
Fast fashion brand Shein to re-enter India on Reliance Retail's app, stores
Business Standard India· 5 hours agoThis strategic partnership aims to offer Shein’s products online and in Reliance Retail’s offline...
Hoop partners with PV Sindhu as investor and brand ambassador to expand wellness offerings in India
Financial Express· 1 day agoReportedly, the brand offers a range of natural products addressing muscle recovery, injury...
Brand Hardik Pandya makes up for six months’ turbulence in a week
Hindustan Times· 17 hours agoIndians fans. MI’s fans never warmed up to Hardik’s homecoming and elevation as captain replacing...
Academia needs to start building CROs - Chief (Brand) Reputation Officers - ET BrandEquity
The Economic Times· 9 hours agoBrand Reputation currently contributes around 7.5% of an organization’s revenues, and brands with stronger reputations generate stronger long-term shareholder returns. There ...
Volvo EX30 Electric SUV To Launch Next Year, EX90 To Come Later
NDTV· 1 hour agoGeely-owned Swedish brand Volvo is going to launch its smallest EV yet - the EX30, in India next...