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How are in-game audio ads taking forward the ‘immersive’ factor of advertising
Financial Express· 4 days agoGlobally, the in-game advertising market is expected to clock revenue worth $109.6 billion in 2024,...
Chai pe Charcha with BrandWagon
Financial Express· 6 days agoWeekends are usually dedicated to time with my family. I enjoy discovering new stand-up shows on BookMyShow, exercising, and catching up with friends....
On the spot: Campaign transforms content into a call for action
Financial Express· 2 days agoBy Anushka Shah, founder & CEO, Civic Studios
After hours with Sumon K Chakrabarti, CEO & co-founder, Buffalo Soldiers
Financial Express· 4 days agoEvery time we lock a new client partner, that’s my happiest moment when I close a sales cycle. It...
Krafton Esports India’s Karan Pathak on the company’s view of marketing versus ROI besides expansion...
Financial Express· 3 days agoKrafton Esports India’s Battlegrounds Mobile India Series which replaced PUBG, from what it seems...
BrandWagon Adtalk with Usha International’s Anju Munjal
Financial Express· 6 days agoWhat is the difference between launching a brand in today’s digital era versus earlier? In the digital era brands can establish themselves much faster using websites, social media and Ecom to ...
Bite-sized content! Social media marketing tips you didn’t know you needed
Financial Express· 3 days agoMastering the dos and don’ts of social media marketing is key to staying afloat and thriving. What...
Google to require disclosures for digitally altered content in election ads
Financial Express· 3 days agoGoogle said on Monday it would make it mandatory for advertisers to disclose election ads that use...
Carving a Niche – Why does your brand need a unique brand personality and voice?
Financial Express· 6 days agoDeveloping a brand voice and tone helps the brands to reach out to their targets just the pied piper did. Brand Personality: Defining a personality for your brand and using it in all aspects ...
Interview: R Venkatasubramanian, Chief Operating Officer, Havas Play
Financial Express· 2 days agoHavas Play has joined hands with tennis icon Mahesh Bhupathi-led SG Sports, Media and Entertainment...