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On the spot: Campaign transforms content into a call for action
Financial Express· 3 hours agoBy Anushka Shah, founder & CEO, Civic Studios
Blogger’s Park: Don’t ignore the power of balance
Financial Express· 3 hours agoFrom personal to professional, we cannot deny that technology has become indispensable. While brands have immense growth potential via the digital realm,...
Max Life Insurance’s Rahul Talwar on Axis Group’s investment in the company besides its marketing...
Financial Express· 5 hours agoLife insurance is among the most common types of insurance in India, with substantial growth over...
Interview: R Venkatasubramanian, Chief Operating Officer, Havas Play
Financial Express· 4 hours agoHavas Play has joined hands with tennis icon Mahesh Bhupathi-led SG Sports, Media and Entertainment...
It’s time for the Audio Series!
Financial Express· 4 days agoPeople ended up spending an excessive amount of time on screen—on laptop and computer, on smartphones and televisions—for work, communication and...
Australia job ads fall 2.2% in June, ANZ-Indeed data shows
Financial Express· 2 days agoAustralian job advertisements fell for a fifth straight month in June, data showed on Monday, as...
Google to require disclosures for digitally altered content in election ads
Financial Express· 1 day agoGoogle said on Monday it would make it mandatory for advertisers to disclose election ads that use...
Krafton Esports India’s Karan Pathak on the company’s view of marketing versus ROI besides expansion...
Financial Express· 1 day agoKrafton Esports India’s Battlegrounds Mobile India Series which replaced PUBG, from what it seems...
How are in-game audio ads taking forward the ‘immersive’ factor of advertising
Financial Express· 2 days agoGlobally, the in-game advertising market is expected to clock revenue worth $109.6 billion in 2024,...
PVR Inox eyes asset-light model in turnaround strategy
Financial Express· 1 day agoPrabhas-starrer Kalki 2898 AD, which released on Thursday, has crossed the Rs 300-crore mark in box...