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BrandWagon Explainer: Understanding Performance Marketing
Financial Express· 3 days agoFor many who are not aware, affiliate marketing is part of the broader performance marketing...
BWS 2024: Branding is performance: Is there a halt to the debate? - ET BrandEquity
The Economic Times· 6 days agoMarketers have always been asked to do more with less. This raises critical questions: Do they cut...
Best Influencer Marketing Agency in India, Idiotic Media
Times Now· 14 hours agoInfluencer marketing is rapidly gaining attention and becoming an effective strategy for brands to...
Why has the consumer gone missing from our business conversation?
Livemint· 11 hours agoA constant barrage of marketing messages has made consumers sceptical and more discerning. This...
‘We have maintained our strong organic growth'
Livemint· 4 days agoEarlier in the year, we observed some slowdown in consumption in some consumer product categories. The market was in a bit of wait-and-watch mode, given...
Deliverect launches marketing intelligence platform for restaurants
Verdict Food Service· 1 day ago“While restaurants depend on delivery apps for crucial revenue streams, understanding where to put...
Super Speed, Super Performance: Haas And Phillips Machine Tools Ushering In A New Era For Indian...
Outlook India· 1 day agoHaas Automation and Phillips Machine Tools are revolutionizing Indian manufacturing with...
Carmaker Stellantis pledges to tackle problems in North America as profits plunge - ET Auto
The Economic Times· 7 hours agoThe carmaker, which was created in 2021 from the merger of Fiat-Chrysler with PSA Peugeot, reported...
Do marketers make good board members? - ET BrandEquity
The Economic Times· 3 days agoTraditionally, the CMO (Chief Marketing Officer) is seen as leaders of brand strategy, customer...
How to Use Mobile Analytics to Improve Marketing Efforts
SiliconIndia· 4 days agoMobile analytics in the new digital marketing landscape is an important cog being driven through the overwhelming spread of usage related to smartphones. Against the scenario ...