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Leveraging data analytics in BFSI affiliate marketing
Financial Express· 2 days agoPredictive analytics can forecast future trends and customer behaviors based on historical data
Emcure Pharma IPO GMP rises on share allotment day, indicating healthy listing - The Economic Times
The Economic Times· 7 hours agoFollowing a healthy response to the IPO of Emcure Pharmaceuticals, the shares of the company are...
Marico to market and sell Kaya's personal care products - ET Retail
The Economic Times· 4 days ago“We believe that with the potent combination of a brand of Kaya’s stature and Marico’s organized channel reach and digital marketing capabilities, the opportunity ...
Man posing as Kannada channel CEO held for extortion bid on spa owner; anchor absconding
Indian Express· 1 day agoA man claiming to be the chief executive officer of a Kannada news channel and another person have...
"Actors asking for Rs 35cr get box office opening of Rs 3.5cr": Karan Johar takes a dig Bollywood...
IBTmes India· 5 hours agoBollywood filmmaker Karan Johar is unapologetic and unabashed and never fails to grab headlines....
Content marketing before its time
Business Standard India· 3 days agoThe 1976 film Manthan, based on the origin of the Gujarat Co-operative Milk Marketing Federation (GCMMF-Amul Dairy), was recently in the news (Business...
Max Life Insurance’s Rahul Talwar on Axis Group’s investment in the company besides its marketing...
Financial Express· 6 days agoIn a conversation with BrandWagon Online, Rahul Talwar, CMO, Max Life Insurance, talks about the...
TV Channel CEO Extorts Spa Owner | Bengaluru News - Times of India
The Times of India· 20 hours agoBengaluru: A 52-year-old man, claiming to be the CEO of a Kannada TV news channel, and his aide have been arrested by Jeevan Bima Nagar police for demanding Rs 8 lakh from ...
AI-based platform Dice raises Rs 42 Cr in Series A round led by Dallas Venture Capital
YourStory· 5 days agoThe funds will be channelled towards GTM initiatives to enhance market penetration, optimise sales...
The six commandments of sports marketing - ET BrandEquity
The Economic Times· 4 days agoWhile the basic principles of branding and marketing can surely be applied even here, here are 6...