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Contraceptive brand banishes shame with empowering new packaging
Creative Bloq· 6 days agoOn tackling a brand with such social stigma, Rob says "You navigate it by converting powerful...
BWS 2024: A conversation between a CMO and a CEO - ET BrandEquity
The Economic Times· 5 days agoIn a unique setting at the Brand World Summit 2024, organised by ETBrandEquity.com, Mehta and...
First Ride: Manitou Launches new R8 Cross Country Fork
BIKEMag· 6 days agoPhoto: Cy Whitling While Julia is certainly the R8’s target audience, I’ll be mounting the R8 to an...
Slow-Fashion Brand Jiwya Elevates Indian Artistry with Plant-Based Fashion
Sourcing Journal· 2 days agoBut it still hasn’t generated sales—yet. While Jiwya was building out its visual online identity, it...
Let a thousand IPLs bloom: How India needs to look at sports - The Economic Times
The Economic Times· 22 hours agoWhen Taylor Swift fans stomp their feet in rhythmic ecstasy at the pop star's overflowing venues,...
The golden rules of a tech marketer: Gaurav Chand, CMO, Cognizant - ET BrandEquity
The Economic Times· 2 days agoIn an exclusive conversation with ETBrandEquity, the EVP and CMO at Cognizant, Gaurav Chand speaks about the new landscape of marketing and how CMOs should equip themselves to deal with the ...
Splitsvilla X5: Host Sunny Leone’s advice for contestants, says ‘When you let somebody go, if they...
The Times of India· 4 days agoThe Queen of Hearts Sunny Leone has some love advice for the contestants in the latest episode of...
Effective content on TV does not automatically mean success in digital: Report - ET BrandEquity
The Economic Times· 6 days agoAs people control a brand's fortunes through their spending power, their voice decides what is...
WWE NXT Heatwave: Roxanne Perez retains NXT Women's Title | WWE News - Times of India
The Times of India· 2 days agoNXT Heatwave showcased a spectacular event, highlighted by intense championship matches. One notable bout was the NXT Women's Championship, featuring Lola Vice and Roxanne Perez. This thrilling ...
Hyperlocal tastes, identities get more and more play in Indian advertising
The Economic Times· 5 days agoLocalism is making headway in advertising as Indian companies increasingly adapt their messages to...