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India bags 18 metals, its worst show since 2015
Financial Express· 6 days agoIndia started its campaign at Palais des Festivals et des Congrès in Cannes this year quite slowly, but there was hope that the tempo would pick up...
BrandWagon Adtalk with Infobip’s Ben Lewis
Financial Express· 5 days agoWhat is the difference between launching a brand in today’s digital era versus earlier? Launching a brand in today’s digital era versus earlier involves...
Vibe Music unveils new logo
Financial Express· 2 days agoVibe Music, a new entity in the Indian music industry, officially unveiled its logo and released a new devotional song, ‘Navkar Mantra,’ at a launch...
Hyperlocal targeting in programmatic advertising: reaching audiences at the neighborhood level
Financial Express· 5 days agoIn the world of digital marketing, it is common for reaching a larger audience to take precedence...
Ten-year-old Ayaan Deshpande to perform in Bengaluru on June 29
The Hindu· 23 hours agoAyaan Deshpande is 10 years old and a concert pianist. The youngster has been training at the...
Hitting the pause button
Financial Express· 4 days agoHow do brands make themselves seen and heard by customers who are bored, irritated or simply disinterested in ads due to overexposure? What if you could...
BrandWagon Adtalk with Sprinklr’s Arun Pattabhiraman
Financial Express· 6 days agoWhat is the difference between launching a brand in today’s digital era versus earlier? Traditionally, brands with big budgets could create beautiful...
Four news channels off air in Andhra Pradesh post polls; YSRCP reaches out to TRAI
Indian Express· 4 days agoYSRCP Rajya Sabha member S Niranjan Reddy complained to the Telecom Regulatory Authority of India (TRAI) over the alleged blocking of these four vernacular news channels by the government. In ...
The psychology of persuasion: Understanding consumer behavior and decision making in marketing
Financial Express· 4 days agoThe study of consumer behaviour is largely to understand what makes a customer tick, be it a retail...
Karnataka Industries Minister Patil blames Bommai govt for losing Ather EV project to Maharashtra -...
The Economic Times· 9 hours agoState’s Industries Minister MB Patil on Thursday blamed the previous BJP regime led by Basavaraj...
