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TAM Report: Sales promotion advertising constituted 29% of print ad space in Jan-Mar 2024
Financial Express· 5 days agoAd space, per publication, witnessed 17% growth during January-March, 2024, over January -March,...
Branding beyond products: Building emotional connections and brand communities
Financial Express· 3 days agoBranding and products are at the heart of marketing. Products solve customer problems. Brands make...
Chai pe Charcha with BrandWagon
Financial Express· 3 days agoIt has a10,000 mAh capacity, so it can recharge an iPhone and have plenty of power to spare for other gadgets. The one I want to buy is the Pelican...