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Play it safe: Match your horizon with gilt fund's average maturity
Business Standard India· 2 days agoFrom June 28, JP Morgan began including 27 Indian government securities (G-Secs) in its GBI-EM...
Cracking the code of celebrity valuation; how the endorsement game works?
Financial Express· 3 days agoFor instance, this year saw the return of Shah Rukh Khan or King Khan as he is popularly known to...
Memes galore as India beat England by 68 runs to secure T20 World Cup final seat
Livemint· 2 days agoDuring the match, Barmy Army had posted an image of Virat Kohli after the veteran batter was...
How did news channels fare in this General Elections?
Financial Express· 6 days agoThe television advertising market is expected to grow at a CAGR of 3.6% to reach Rs 33,000 crore by...
Nikon India’s Sajjan Kumar on the company’s marketing strategies besides its growth in the...
Financial Express· 2 days agoIn 2024, the projected revenue for India’s digital cameras market is $1.4 billion, with an expected...
2 out of 3 BFSI leaders dissatisfied with existing martech stacks, reveals MoEngage’s report
Financial Express· 4 days ago60% of senior executives in the financial service industry agree that consumer behaviour,...
Four news channels off air in Andhra Pradesh post polls; YSRCP reaches out to TRAI
Indian Express· 7 days agoYSRCP Rajya Sabha member S Niranjan Reddy complained to the Telecom Regulatory Authority of India (TRAI) over the alleged blocking of these four vernacular news channels by the government. In ...
Fear of the unknown! How advertisers will navigate the self-certification process
Financial Express· 4 days agoAccording to industry estimates, within digital advertising ad spending on programmatic is expected...
Carving a Niche – Why does your brand need a unique brand personality and voice?
Financial Express· 1 day agoDeveloping a brand voice and tone helps the brands to reach out to their targets just the pied piper did. Brand Personality: Defining a personality for your brand and using it in all aspects ...
40% investment by TaMo CV arm in FY25 to be in advanced tech: Girish Wagh
Business Standard India· 4 days agoLeading commercial vehicle (CV) maker Tata Motors on Wednesday said 40 per cent of investments by...