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How are in-game audio ads taking forward the ‘immersive’ factor of advertising
Financial Express· 2 days agoGlobally, the in-game advertising market is expected to clock revenue worth $109.6 billion in 2024,...
Irix launches popular Cine lenses as new Explorers set for solo filmmakers
Digital Camera World· 7 days agoThe Irix Explorers set is available now, in both metric and imperial configurations, for Canon EF...
Photo Shoot: In a blink of an eye
Cape Cod Times· 2 days agoBut what is the practicality of such numbers? The weakest link of any machine is the human operator so let’s start there. The top shutter speed on my...
Weekly Wash: the 5 biggest camera news stories of the week (June 30)
Digital Camera World· 3 days agoThe news comes following the scandal that erupted last month, when it was revealed that images used...
BrandWagon Adtalk with Godrej & Boyce’s Sumeet Bhojani
Financial Express· 3 days agoQ. What is the difference between launching a brand in today’s digital era versus earlier? The...
Adobe launches AI-powered content hub for creative asset management
Financial Express· 5 days agoContent Hub allows brands to streamline the use of creative assets across their organisation and...
From foot traffic to engagement: How audio-video analytics is transforming retail customer...
Financial Express· 3 days agoHeat maps generated from video analytics reveal which areas of the store attract the most traffic
BrandWagon Adtalk with Usha International’s Anju Munjal
Financial Express· 4 days agoWhat is the difference between launching a brand in today’s digital era versus earlier? In the digital era brands can establish themselves much faster using websites, social media and Ecom to ...
Biden-Trump debate draws over 51 million TV viewers
Financial Express· 4 days agoOver 51 million TV viewers tuned in to watch Thursday’s U.S. presidential debate between Democratic President Joe Biden and Republican rival Donald...
Fujifilm once struggled to sell cameras. Now, it can’t keep up with demand
The Hindu· 5 days agoFor years, Japan's Fujifilm pivoted away from its legacy camera business to focus on healthcare....