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Branding beyond products: Building emotional connections and brand communities
Financial Express· 5 days agoBranding and products are at the heart of marketing. Products solve customer problems. Brands make...
Biden-Trump debate draws over 51 million TV viewers
Financial Express· 6 days agoOver 51 million TV viewers tuned in to watch Thursday’s U.S. presidential debate between Democratic President Joe Biden and Republican rival Donald...
BrandWagon Adtalk with Godrej & Boyce’s Sumeet Bhojani
Financial Express· 5 days agoQ. What is the difference between launching a brand in today’s digital era versus earlier? The...
From foot traffic to engagement: How audio-video analytics is transforming retail customer...
Financial Express· 5 days agoHeat maps generated from video analytics reveal which areas of the store attract the most traffic
Photo Shoot: In a blink of an eye
Cape Cod Times· 4 days agoBut what is the practicality of such numbers? The weakest link of any machine is the human operator so let’s start there. The top shutter speed on my...
How are in-game audio ads taking forward the ‘immersive’ factor of advertising
Financial Express· 4 days agoGlobally, the in-game advertising market is expected to clock revenue worth $109.6 billion in 2024,...
Chai pe Charcha with BrandWagon
Financial Express· 5 days agoIt has a10,000 mAh capacity, so it can recharge an iPhone and have plenty of power to spare for other gadgets. The one I want to buy is the Pelican...
TAM Report: Sales promotion advertising constituted 29% of print ad space in Jan-Mar 2024
Financial Express· 7 days agoAd space, per publication, witnessed 17% growth during January-March, 2024, over January -March,...