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BrandWagon Adtalk with Godrej & Boyce’s Sumeet Bhojani
Financial Express· 5 days agoQ. What is the difference between launching a brand in today’s digital era versus earlier? The...
It’s time for the Audio Series!
Financial Express· 6 days agoPeople ended up spending an excessive amount of time on screen—on laptop and computer, on smartphones and televisions—for work, communication and...
Interview: R Venkatasubramanian, Chief Operating Officer, Havas Play
Financial Express· 2 days agoHavas Play has joined hands with tennis icon Mahesh Bhupathi-led SG Sports, Media and Entertainment...
Krafton Esports India’s Karan Pathak on the company’s view of marketing versus ROI besides expansion...
Financial Express· 3 days agoKrafton Esports India’s Battlegrounds Mobile India Series which replaced PUBG, from what it seems...
From foot traffic to engagement: How audio-video analytics is transforming retail customer...
Financial Express· 5 days agoHeat maps generated from video analytics reveal which areas of the store attract the most traffic
Biden-Trump debate draws over 51 million TV viewers
Financial Express· 6 days agoOver 51 million TV viewers tuned in to watch Thursday’s U.S. presidential debate between Democratic President Joe Biden and Republican rival Donald...
Branding beyond products: Building emotional connections and brand communities
Financial Express· 5 days agoBranding and products are at the heart of marketing. Products solve customer problems. Brands make...