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BrandWagon Adtalk with Usha International’s Anju Munjal
Financial Express· 6 days agoWhat is the difference between launching a brand in today’s digital era versus earlier? In the digital era brands can establish themselves much faster using websites, social media and Ecom to ...
PVR Inox eyes asset-light model in turnaround strategy
Financial Express· 3 days agoPrabhas-starrer Kalki 2898 AD, which released on Thursday, has crossed the Rs 300-crore mark in box...
Branding beyond products: Building emotional connections and brand communities
Financial Express· 5 days agoBranding and products are at the heart of marketing. Products solve customer problems. Brands make...
Google to require disclosures for digitally altered content in election ads
Financial Express· 3 days agoGoogle said on Monday it would make it mandatory for advertisers to disclose election ads that use...
New on Disney+ Hotstar in July: ‘Showtime’, ‘Red Swan’, ‘Chutney Sambar’ and more
The Hindu· 6 days agoCommander Karan Saxena, portrayed by the versatile Gurmeet Choudhary, must navigate treacherous...
Australia job ads fall 2.2% in June, ANZ-Indeed data shows
Financial Express· 4 days agoAustralian job advertisements fell for a fifth straight month in June, data showed on Monday, as...
Blogger’s Park: Don’t ignore the power of balance
Financial Express· 2 days agoFrom personal to professional, we cannot deny that technology has become indispensable. While brands have immense growth potential via the digital realm,...
Chai pe Charcha with BrandWagon
Financial Express· 5 days agoIt has a10,000 mAh capacity, so it can recharge an iPhone and have plenty of power to spare for other gadgets. The one I want to buy is the Pelican...
New Zealand to press ahead with media content pay law
Financial Express· 3 days agoNew Zealand’s conservative coalition government will proceed with a bill that would make it...
Carving a Niche – Why does your brand need a unique brand personality and voice?
Financial Express· 6 days agoDeveloping a brand voice and tone helps the brands to reach out to their targets just the pied piper did. Brand Personality: Defining a personality for your brand and using it in all aspects ...