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Hyperlocal tastes, identities get more and more play in Indian advertising
The Economic Times· 1 day agoLocalism is making headway in advertising as Indian companies increasingly adapt their messages to...
From the depths of Shahjahanabad | Review of ‘A Firestorm in Paradise’, debut novel by historian...
The Hindu· 1 day agoThe American Civil War was a defining moment in the history of the United States. Recent years have...
Review of Covert — The Psychology of War and Peace: Language of peacemaking
The Hindu· 1 day agoWhen dealing with contentious issues between neighbours and arch enemies as India and Pakistan have...
‘There’s no pure European culture,’ says Josephine Quinn, author of How the World Made the West
The Hindu· 1 day ago“I thought what if I lose my vision... and decided to summarise my learning from teaching history...
On Gods and godmen in popular Hindi cinema
The Hindu· 1 day agoThe month of June 2024 was rife with news about the recently-released Yash Raj film production, Maharaj, directed by Siddharth Malhotra. According to...
Terms of Trade | India needs to move beyond the formalisation and welfare narratives
Hindustan Times· 1 day agoIn terms of share in overall GVA excluding agriculture and construction, the share of informal...
The six commandments of sports marketing - ET BrandEquity
The Economic Times· 1 day agoWhile the basic principles of branding and marketing can surely be applied even here, here are 6...
11 Years of ’Lootera’: How Ranveer Singh left his quirky ’Delhi boy’ persona behind to take on a...
Mid Day· 2 days agoOver the years, 'Lootera' has garnered a dedicated following, with audiences and critics alike...
What is the full form and meaning of 'POV': A comprehensive guide to its definition and usage -...
The Times of India· 2 days agoAmong these, "POV" has become particularly popular across various platforms. This article will explore the meaning of "POV," its different contexts, and how to use it effectively in your online interactions.
OPINION: Why is Indian Television obsessed with love triangle stories? Ft YRKKH and more
Pinkvilla· 2 days agoIndian Television shows are filled with love triangle stories. Are makers running out of fresh...