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Bite-sized content! Social media marketing tips you didn’t know you needed
Financial Express· 2 days agoMastering the dos and don’ts of social media marketing is key to staying afloat and thriving. What...
Krafton Esports India’s Karan Pathak on the company’s view of marketing versus ROI besides expansion...
Financial Express· 2 days agoKrafton Esports India’s Battlegrounds Mobile India Series which replaced PUBG, from what it seems...
How are in-game audio ads taking forward the ‘immersive’ factor of advertising
Financial Express· 3 days agoGlobally, the in-game advertising market is expected to clock revenue worth $109.6 billion in 2024,...
Chai pe Charcha with BrandWagon
Financial Express· 3 days agoIt has a10,000 mAh capacity, so it can recharge an iPhone and have plenty of power to spare for other gadgets. The one I want to buy is the Pelican...
From foot traffic to engagement: How audio-video analytics is transforming retail customer...
Financial Express· 4 days agoHeat maps generated from video analytics reveal which areas of the store attract the most traffic
BrandWagon Adtalk with Usha International’s Anju Munjal
Financial Express· 4 days agoWhat is the difference between launching a brand in today’s digital era versus earlier? In the digital era brands can establish themselves much faster using websites, social media and Ecom to ...
Branding beyond products: Building emotional connections and brand communities
Financial Express· 3 days agoBranding and products are at the heart of marketing. Products solve customer problems. Brands make...
No room for half measures
Financial Express· 3 days agoDestinations such as Ayodhya, Puri, Shirdi, Varanasi, Amritsar, Tirupati, Haridwar, Katra-Vaishno Devi and the Char Dham route are part of its expansion...
It’s time for the Audio Series!
Financial Express· 4 days agoPeople ended up spending an excessive amount of time on screen—on laptop and computer, on smartphones and televisions—for work, communication and...
TAM Report: Sales promotion advertising constituted 29% of print ad space in Jan-Mar 2024
Financial Express· 5 days agoAd space, per publication, witnessed 17% growth during January-March, 2024, over January -March,...