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On the spot: Campaign transforms content into a call for action
Financial Express· 3 days agoBy Anushka Shah, founder & CEO, Civic Studios
Satellite operator SES looks to set up India arm; costs for DTH players may fall
Livemint· 1 day agoThe European firm's entry is expected to bring costs down for domestic direct-to-home (DTH) TV...
Gen Z and the future of marketing: Understanding the digital natives
Financial Express· 8 hours agoWidely recognised as the most connected and technologically adept generation, Gen Z is the first to come of age in a world where the internet, social media, and mobile technology are integral parts of daily life
How are in-game audio ads taking forward the ‘immersive’ factor of advertising
Financial Express· 5 days agoEver since brands started to pay more attention to personalised advertising, the blend of immersive...
BrandWagon Adtalk with Godrej & Boyce’s Sumeet Bhojani
Financial Express· 6 days agoQ. What is the difference between launching a brand in today’s digital era versus earlier? The...
Ginger Hotels looks to double presence in East, Northeast India in 3-5 years - ET HospitalityWorld
The Economic Times· 5 days agoTata Group's budget hospitality brand Ginger Hotels is looking to double its presence in East and...
UPSC Key | Semiconductor, Hooch tragedy, NHRC and more
Indian Express· 6 days agoThe Indian Express UPSC Essentials brings to you the June edition of its monthly magazine. What’s...
Max Life Insurance’s Rahul Talwar on Axis Group’s investment in the company besides its marketing...
Financial Express· 3 days agoLife insurance is among the most common types of insurance in India, with substantial growth over...
Bite-sized content! Social media marketing tips you didn’t know you needed
Financial Express· 4 days agoMastering the dos and don’ts of social media marketing is key to staying afloat and thriving. What...
Google to require disclosures for digitally altered content in election ads
Financial Express· 4 days agoGoogle said on Monday it would make it mandatory for advertisers to disclose election ads that use...