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The art of ‘C’ing a brand story - ET BrandEquity
The Economic Times· 5 days agoAt one level, perhaps the sheer enormity of the tasks involved, the variety of media avenues, and expertise of some agencies in particular domains, might...
Has Modi Learnt Nothing From Election Result?
rediff.com· 4 days agoOn June 26, for the likes of me, the music died. Any impression of potential change held forth by the outcome of the 2024 general election, was...