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Hyperlocal tastes, identities get more and more play in Indian advertising
The Economic Times· 2 days agoLocalism is making headway in advertising as Indian companies increasingly adapt their messages to...
Indian cinematographer Rishab Chandra is captivating Hollywood with his visionary lens | English...
The Times of India· 2 days agoIn a world where cinematic excellence knows no borders, one name has been making waves across the...
Waiting in the wings
Financial Express· 2 days agoHow long will it take for 82°E or Hyphen to mark their presence?
Health Ministry to MHA, MEA: Inform foreigners about organ transplant law
Indian Express· 2 days agoThe Union Health Ministry has written to the Ministry of External Affairs and the Ministry of Home...
Brands go hyperlocal to engage with consumer - Times of India
The Times of India· 2 days agoNEW DELHI: Localism, a global trend in consumer preferences, is now being adopted by advertising,...
Creativity that breaks clutter drives sales, brand equity: Kantar report
Business Standard India· 3 days agoCreative advertisements that break the clutter are more likely to uplift short term sales for a...
Effective content on TV does not automatically mean success in digital: Report - ET BrandEquity
The Economic Times· 3 days agoAs people control a brand's fortunes through their spending power, their voice decides what is...
10 Self-Help Books That Will Leave a Lasting Impression and Transform Your Perspective
Times Now· 3 days agoSelf-help books have the power to inspire, motivate, and guide us through various aspects of life....
From Netflix fame to Saudi cell: Animator faces 13 yrs in prison for tweets
Business Standard India· 3 days agoSaudi Arabia has been nurturing local talent such as Abdulaziz Almuzaini, whose Riyadh-based...
Amazon laptop sale: Up to ₹45000 off on best selling laptops, top 10 picks
Livemint· 3 days agoAmazon is hosting a laptop sale, featuring attractive discounts bank offers, cashback, and EMI...