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Who are ’gleamers’ and do how they affect consumer behaviour and advertising
Mid Day· 6 days agoAs per a recent study by trend forecasting site WSGN, an emerging set of consumers called Gleamers...
Premium sneaker stampede sweeps India off its feet and Adidas is game for it
The Economic Times· 5 days agoThis change in demand is reflected in the premium options offered by Adidas & Myntra on the latter's...
Premium sneaker stampede sweeps India off its feet - ET BrandEquity
The Economic Times· 5 days agoThis change in demand is reflected in the premium options offered by Adidas and Myntra on the latter's website, which has gone up by 30-40 per cent. Neelendra Singh, general ...
Shein back in India? Mukesh Ambani’s Reliance to launch IPO-bound label, ex-Meta honcho to be roped...
Livemint· 2 days agoThe move comes four years after Shein was banned from India as a part of a wider crackdown on some...
Global experts, CISOs, founders to converge at Accel Cybersecurity Summit in Bengaluru on July 25
The Economic Times· 17 hours agoProminent founders, global cybersecurity experts and chief information security officers (CISOs) of...
More startups on profit track as investors tighten the screw
Financial Express· 4 days agoStartups seem to be showing results on the profitability front in the last two years, with venture...
Waiting in the wings
Financial Express· 23 hours agoHow long will it take for 82°E or Hyphen to mark their presence?
The six commandments of sports marketing - ET BrandEquity
The Economic Times· 1 day agoWhile the basic principles of branding and marketing can surely be applied even here, here are 6...
Shein to return to India? Reliance to launch Chinese fast-fashion label in coming weeks
Business Today· 2 days agoThe retailer will be selling Shein’s products on its app as well as offline stores owned and...
Fast fashion brand Shein to re-enter India on Reliance Retail's app, stores
Business Standard India· 2 days agoAfter more than a year of signing the partnership, India’s Reliance Retail Ventures is poised to...