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    • Memorable marketing vs moment marketing - ET BrandEquity

      The Economic Times· 10 hours ago

      The same emotion holds true for icons like the Amul girl, the Maharaja of Air India, Chintamani of ICICI, the Vodafone Zoozoos, and so many more- creations so memorable that their mere mention ...

    • Liberalisation’s killing machines

      Liberalisation’s killing machines

      Mid Day· 15 hours ago

      Last week’s hit-and-run incident in Mumbai, involving a BMW and its inebriated driver who mowed down a woman, yet again shows that more than three...