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On the spot: Campaign transforms content into a call for action
Financial Express· 3 days agoBy Anushka Shah, founder & CEO, Civic Studios
Max Life Insurance’s Rahul Talwar on Axis Group’s investment in the company besides its marketing...
Financial Express· 3 days agoLife insurance is among the most common types of insurance in India, with substantial growth over...
Krafton Esports India’s Karan Pathak on the company’s view of marketing versus ROI besides expansion...
Financial Express· 4 days agoKrafton Esports India’s Battlegrounds Mobile India Series which replaced PUBG, from what it seems...
Google to require disclosures for digitally altered content in election ads
Financial Express· 4 days agoGoogle said on Monday it would make it mandatory for advertisers to disclose election ads that use...
BrandWagon Adtalk with Godrej & Boyce’s Sumeet Bhojani
Financial Express· 5 days agoQ. What is the difference between launching a brand in today’s digital era versus earlier? The...
Chai pe Charcha with BrandWagon
Financial Express· 6 days agoWeekends are usually dedicated to time with my family. I enjoy discovering new stand-up shows on BookMyShow, exercising, and catching up with friends....
PVR Inox eyes asset-light model in turnaround strategy
Financial Express· 4 days agoPrabhas-starrer Kalki 2898 AD, which released on Thursday, has crossed the Rs 300-crore mark in box...
How are in-game audio ads taking forward the ‘immersive’ factor of advertising
Financial Express· 5 days agoGlobally, the in-game advertising market is expected to clock revenue worth $109.6 billion in 2024,...
It’s time for the Audio Series!
Financial Express· 6 days agoPeople ended up spending an excessive amount of time on screen—on laptop and computer, on smartphones and televisions—for work, communication and...
After hours with Sumon K Chakrabarti, CEO & co-founder, Buffalo Soldiers
Financial Express· 5 days agoEvery time we lock a new client partner, that’s my happiest moment when I close a sales cycle. It...