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New Zealand to press ahead with media content pay law
Financial Express· 19 hours agoNew Zealand’s conservative coalition government will proceed with a bill that would make it...
PVR Inox eyes asset-light model in turnaround strategy
Financial Express· 20 hours agoPrabhas-starrer Kalki 2898 AD, which released on Thursday, has crossed the Rs 300-crore mark in box...
Google to require disclosures for digitally altered content in election ads
Financial Express· 21 hours agoGoogle said on Monday it would make it mandatory for advertisers to disclose election ads that use...
Bite-sized content! Social media marketing tips you didn’t know you needed
Financial Express· 21 hours agoMastering the dos and don’ts of social media marketing is key to staying afloat and thriving. What...
Krafton Esports India’s Karan Pathak on the company’s view of marketing versus ROI besides expansion...
Financial Express· 22 hours agoKrafton Esports India’s Battlegrounds Mobile India Series which replaced PUBG, from what it seems...
Australia job ads fall 2.2% in June, ANZ-Indeed data shows
Financial Express· 2 days agoAustralian job advertisements fell for a fifth straight month in June, data showed on Monday, as...
After hours with Sumon K Chakrabarti, CEO & co-founder, Buffalo Soldiers
Financial Express· 2 days agoEvery time we lock a new client partner, that’s my happiest moment when I close a sales cycle. It...
No room for half measures
Financial Express· 2 days agoDestinations such as Ayodhya, Puri, Shirdi, Varanasi, Amritsar, Tirupati, Haridwar, Katra-Vaishno Devi and the Char Dham route are part of its expansion...
How are in-game audio ads taking forward the ‘immersive’ factor of advertising
Financial Express· 2 days agoGlobally, the in-game advertising market is expected to clock revenue worth $109.6 billion in 2024,...
BrandWagon Adtalk with Godrej & Boyce’s Sumeet Bhojani
Financial Express· 3 days agoQ. What is the difference between launching a brand in today’s digital era versus earlier? The...