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BrandWagon Adtalk with Godrej & Boyce’s Sumeet Bhojani
Financial Express· 11 hours agoQ. What is the difference between launching a brand in today’s digital era versus earlier? The...
Branding beyond products: Building emotional connections and brand communities
Financial Express· 13 hours agoBranding and products are at the heart of marketing. Products solve customer problems. Brands make...
Chai pe Charcha with BrandWagon
Financial Express· 16 hours agoIt has a10,000 mAh capacity, so it can recharge an iPhone and have plenty of power to spare for other gadgets. The one I want to buy is the Pelican...
From foot traffic to engagement: How audio-video analytics is transforming retail customer...
Financial Express· 19 hours agoHeat maps generated from video analytics reveal which areas of the store attract the most traffic
Biden-Trump debate draws over 51 million TV viewers
Financial Express· 1 day agoOver 51 million TV viewers tuned in to watch Thursday’s U.S. presidential debate between Democratic President Joe Biden and Republican rival Donald...
Expresso Bollywood Feature on Ishq Vishk Rebound Review: Gen Z’s Take on Shahid Kapoor’s Classic...
Indian Express· 1 day agoIt may be backed by the same producers, Tips, but it is not a sequel to the 2003 superhit ‘Ishq Vishk’, in which the debutant Shahid Kapoor pranced and danced his way into the audience’s hearts ...
New on Disney+ Hotstar in July: ‘Showtime’, ‘Red Swan’, ‘Chutney Sambar’ and more
The Hindu· 2 days agoCommander Karan Saxena, portrayed by the versatile Gurmeet Choudhary, must navigate treacherous...
It’s time for the Audio Series!
Financial Express· 2 days agoPeople ended up spending an excessive amount of time on screen—on laptop and computer, on smartphones and televisions—for work, communication and...
BrandWagon Adtalk with Usha International’s Anju Munjal
Financial Express· 2 days agoWhat is the difference between launching a brand in today’s digital era versus earlier? In the digital era brands can establish themselves much faster using websites, social media and Ecom to ...
Carving a Niche – Why does your brand need a unique brand personality and voice?
Financial Express· 2 days agoDeveloping a brand voice and tone helps the brands to reach out to their targets just the pied piper did. Brand Personality: Defining a personality for your brand and using it in all aspects ...
