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The ‘Longlegs’ hype: How Neon successfully sold the “scariest horror movie of 2024”
The Hindu· 2 days agoLet’s admit it; the horror movie marketing playbook is a predictably well-trodden path. Every other...
Who are ’gleamers’ and do how they affect consumer behaviour and advertising
Mid Day· 5 days agoAs per a recent study by trend forecasting site WSGN, an emerging set of consumers called Gleamers...