Search results
Google to require disclosures for digitally altered content in election ads
Financial Express· 3 days agoGoogle said on Monday it would make it mandatory for advertisers to disclose election ads that use...
Chai pe Charcha with BrandWagon
Financial Express· 6 days agoWeekends are usually dedicated to time with my family. I enjoy discovering new stand-up shows on BookMyShow, exercising, and catching up with friends....
On the spot: Campaign transforms content into a call for action
Financial Express· 2 days agoBy Anushka Shah, founder & CEO, Civic Studios
Krafton Esports India’s Karan Pathak on the company’s view of marketing versus ROI besides expansion...
Financial Express· 3 days agoKrafton Esports India’s Battlegrounds Mobile India Series which replaced PUBG, from what it seems...
Max Life Insurance’s Rahul Talwar on Axis Group’s investment in the company besides its marketing...
Financial Express· 2 days agoLife insurance is among the most common types of insurance in India, with substantial growth over...
BrandWagon Adtalk with Godrej & Boyce’s Sumeet Bhojani
Financial Express· 5 days agoQ. What is the difference between launching a brand in today’s digital era versus earlier? The...
Biden-Trump debate draws over 51 million TV viewers
Financial Express· 6 days agoOver 51 million TV viewers tuned in to watch Thursday’s U.S. presidential debate between Democratic President Joe Biden and Republican rival Donald...
Branding beyond products: Building emotional connections and brand communities
Financial Express· 5 days agoBranding and products are at the heart of marketing. Products solve customer problems. Brands make...
After hours with Sumon K Chakrabarti, CEO & co-founder, Buffalo Soldiers
Financial Express· 4 days agoEvery time we lock a new client partner, that’s my happiest moment when I close a sales cycle. It...
How are in-game audio ads taking forward the ‘immersive’ factor of advertising
Financial Express· 4 days agoGlobally, the in-game advertising market is expected to clock revenue worth $109.6 billion in 2024,...