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BrandWagon Adtalk with Godrej & Boyce’s Sumeet Bhojani
Financial Express· 4 days agoQ. What is the difference between launching a brand in today’s digital era versus earlier? The...
Interview: R Venkatasubramanian, Chief Operating Officer, Havas Play
Financial Express· 2 days agoHavas Play has joined hands with tennis icon Mahesh Bhupathi-led SG Sports, Media and Entertainment...
From foot traffic to engagement: How audio-video analytics is transforming retail customer...
Financial Express· 5 days agoHeat maps generated from video analytics reveal which areas of the store attract the most traffic
It’s time for the Audio Series!
Financial Express· 6 days agoPeople ended up spending an excessive amount of time on screen—on laptop and computer, on smartphones and televisions—for work, communication and...
Biden-Trump debate draws over 51 million TV viewers
Financial Express· 5 days agoOver 51 million TV viewers tuned in to watch Thursday’s U.S. presidential debate between Democratic President Joe Biden and Republican rival Donald...
BrandWagon Adtalk with Usha International’s Anju Munjal
Financial Express· 6 days agoWhat is the difference between launching a brand in today’s digital era versus earlier? In the digital era brands can establish themselves much faster using websites, social media and Ecom to ...
Branding beyond products: Building emotional connections and brand communities
Financial Express· 5 days agoBranding and products are at the heart of marketing. Products solve customer problems. Brands make...