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Blogger’s Park: Don’t ignore the power of balance
Financial Express· 3 days agoFrom personal to professional, we cannot deny that technology has become indispensable. While brands have immense growth potential via the digital realm,...
Interview: R Venkatasubramanian, Chief Operating Officer, Havas Play
Financial Express· 3 days agoHavas Play has joined hands with tennis icon Mahesh Bhupathi-led SG Sports, Media and Entertainment...
Max Life Insurance’s Rahul Talwar on Axis Group’s investment in the company besides its marketing...
Financial Express· 3 days agoIn a conversation with BrandWagon Online, Rahul Talwar, CMO, Max Life Insurance, talks about the...
Google to require disclosures for digitally altered content in election ads
Financial Express· 4 days agoGoogle said on Monday it would make it mandatory for advertisers to disclose election ads that use...
Bite-sized content! Social media marketing tips you didn’t know you needed
Financial Express· 4 days agoMastering the dos and don’ts of social media marketing is key to staying afloat and thriving. What...
Krafton Esports India’s Karan Pathak on the company’s view of marketing versus ROI besides expansion...
Financial Express· 4 days agoKrafton Esports India’s Battlegrounds Mobile India Series which replaced PUBG, from what it seems...
How are in-game audio ads taking forward the ‘immersive’ factor of advertising
Financial Express· 5 days agoEver since brands started to pay more attention to personalised advertising, the blend of immersive...
BrandWagon Adtalk with Godrej & Boyce’s Sumeet Bhojani
Financial Express· 6 days agoQ. What is the difference between launching a brand in today’s digital era versus earlier? The...
Biden-Trump debate draws over 51 million TV viewers
Financial Express· 7 days agoThe number is about 30% lower than the 73 million people who watched the candidates’ first face-off in 2020, and among the three lowest-rated first...
It’s time for the Audio Series!
Financial Express· 7 days agoPeople ended up spending an excessive amount of time on screen—on laptop and computer, on smartphones and televisions—for work, communication and...