Search results
How are in-game audio ads taking forward the ‘immersive’ factor of advertising
Financial Express· 4 days agoGlobally, the in-game advertising market is expected to clock revenue worth $109.6 billion in 2024,...
Chai pe Charcha with BrandWagon
Financial Express· 6 days agoWeekends are usually dedicated to time with my family. I enjoy discovering new stand-up shows on BookMyShow, exercising, and catching up with friends....
On the spot: Campaign transforms content into a call for action
Financial Express· 2 days agoBy Anushka Shah, founder & CEO, Civic Studios
After hours with Sumon K Chakrabarti, CEO & co-founder, Buffalo Soldiers
Financial Express· 4 days agoEvery time we lock a new client partner, that’s my happiest moment when I close a sales cycle. It...
Krafton Esports India’s Karan Pathak on the company’s view of marketing versus ROI besides expansion...
Financial Express· 3 days agoKrafton Esports India’s Battlegrounds Mobile India Series which replaced PUBG, from what it seems...
BrandWagon Adtalk with Usha International’s Anju Munjal
Financial Express· 6 days agoWhat is the difference between launching a brand in today’s digital era versus earlier? In the digital era brands can establish themselves much faster using websites, social media and Ecom to ...
Bite-sized content! Social media marketing tips you didn’t know you needed
Financial Express· 3 days agoMastering the dos and don’ts of social media marketing is key to staying afloat and thriving. What...
Carving a Niche – Why does your brand need a unique brand personality and voice?
Financial Express· 6 days agoDeveloping a brand voice and tone helps the brands to reach out to their targets just the pied piper did. Brand Personality: Defining a personality for your brand and using it in all aspects ...
PVR Inox eyes asset-light model in turnaround strategy
Financial Express· 3 days agoPrabhas-starrer Kalki 2898 AD, which released on Thursday, has crossed the Rs 300-crore mark in box...
Interview: R Venkatasubramanian, Chief Operating Officer, Havas Play
Financial Express· 2 days agoHavas Play has joined hands with tennis icon Mahesh Bhupathi-led SG Sports, Media and Entertainment...