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Krafton Esports India’s Karan Pathak on the company’s view of marketing versus ROI besides expansion...
Financial Express· 4 days agoKrafton Esports India’s Battlegrounds Mobile India Series which replaced PUBG, from what it seems...
On the spot: Campaign transforms content into a call for action
Financial Express· 2 days agoBy Anushka Shah, founder & CEO, Civic Studios
Max Life Insurance’s Rahul Talwar on Axis Group’s investment in the company besides its marketing...
Financial Express· 3 days agoLife insurance is among the most common types of insurance in India, with substantial growth over...
PVR Inox eyes asset-light model in turnaround strategy
Financial Express· 3 days agoPrabhas-starrer Kalki 2898 AD, which released on Thursday, has crossed the Rs 300-crore mark in box...
Google to require disclosures for digitally altered content in election ads
Financial Express· 3 days agoGoogle said on Monday it would make it mandatory for advertisers to disclose election ads that use...
Chai pe Charcha with BrandWagon
Financial Express· 6 days agoWeekends are usually dedicated to time with my family. I enjoy discovering new stand-up shows on BookMyShow, exercising, and catching up with friends....
BrandWagon Adtalk with Godrej & Boyce’s Sumeet Bhojani
Financial Express· 5 days agoQ. What is the difference between launching a brand in today’s digital era versus earlier? The...
How are in-game audio ads taking forward the ‘immersive’ factor of advertising
Financial Express· 5 days agoGlobally, the in-game advertising market is expected to clock revenue worth $109.6 billion in 2024,...
After hours with Sumon K Chakrabarti, CEO & co-founder, Buffalo Soldiers
Financial Express· 5 days agoEvery time we lock a new client partner, that’s my happiest moment when I close a sales cycle. It...
From foot traffic to engagement: How audio-video analytics is transforming retail customer...
Financial Express· 5 days agoHeat maps generated from video analytics reveal which areas of the store attract the most traffic