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Tatas and Birlas have thrived on borrowed bucks. Should tech firms dive in too?
The Economic Times· 12 hours agoHow often does it happen that parent firms leave their subsidiaries to fend for themselves when competition gets fierce? This may be true in the case of the Tata Group which has hit a pause ...
D2Cs going phygital - a boon for marketers? - ET BrandEquity
The Economic Times· 22 hours agoWith the D2C playbook established by brands like Sugar Cosmetics and Wow Skin Science, newer D2C...