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How are in-game audio ads taking forward the ‘immersive’ factor of advertising
Financial Express· 53 minutes agoGlobally, the in-game advertising market is expected to clock revenue worth $109.6 billion in 2024,...
No room for half measures
Financial Express· 21 minutes agoDestinations such as Ayodhya, Puri, Shirdi, Varanasi, Amritsar, Tirupati, Haridwar, Katra-Vaishno Devi and the Char Dham route are part of its expansion...
Chai pe Charcha with BrandWagon
Financial Express· 21 hours agoIt has a10,000 mAh capacity, so it can recharge an iPhone and have plenty of power to spare for other gadgets. The one I want to buy is the Pelican...
BrandWagon Adtalk with Godrej & Boyce’s Sumeet Bhojani
Financial Express· 15 hours agoQ. What is the difference between launching a brand in today’s digital era versus earlier? The...
From foot traffic to engagement: How audio-video analytics is transforming retail customer...
Financial Express· 23 hours agoHeat maps generated from video analytics reveal which areas of the store attract the most traffic
Branding beyond products: Building emotional connections and brand communities
Financial Express· 18 hours agoBranding and products are at the heart of marketing. Products solve customer problems. Brands make...