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Branding beyond products: Building emotional connections and brand communities
Financial Express· 5 days agoBranding and products are at the heart of marketing. Products solve customer problems. Brands make...
Australia job ads fall 2.2% in June, ANZ-Indeed data shows
Financial Express· 4 days agoAustralian job advertisements fell for a fifth straight month in June, data showed on Monday, as...
Ginger Hotels looks to double footprint in East, Northeast in 3-5 years
Business Standard India· 5 days agoTata Group's budget hospitality brand Ginger Hotels is looking to double its presence in East and...
Is Gen AI starting to hurt Indian BPO companies?
Livemint· 22 hours agoThe advent of Chat GPT, a Gen AI tool that can be used to create content, in November 2022 propelled Gen AI to boardroom discussions in companies...
From foot traffic to engagement: How audio-video analytics is transforming retail customer...
Financial Express· 5 days agoHeat maps generated from video analytics reveal which areas of the store attract the most traffic
Ginger Hotels announces expansion plan in India’s East and North-East regions
Hotel Management Network· 4 days agoGinger Hotels, part of Indian conglomerate Tata Group, is set to expand its footprint in India's...
Blogger’s Park: Don’t ignore the power of balance
Financial Express· 2 days agoFrom personal to professional, we cannot deny that technology has become indispensable. While brands have immense growth potential via the digital realm,...
Chai pe Charcha with BrandWagon
Financial Express· 5 days agoIt has a10,000 mAh capacity, so it can recharge an iPhone and have plenty of power to spare for other gadgets. The one I want to buy is the Pelican...
Skydance reaches new deal to buy controlling Paramount stake, sources say
Financial Express· 2 days agoShari Redstone’s National Amusements has reached a preliminary deal to sell its controlling interest...
Sonam Udasi on three tactical sectors to be bullish on for near term
The Economic Times· 6 hours agoWherever the earning visibility is stronger, that is where we want to be overweight from a portfolio...