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The art of ‘C’ing a brand story - ET BrandEquity
The Economic Times· 6 days agoAt one level, perhaps the sheer enormity of the tasks involved, the variety of media avenues, and expertise of some agencies in particular domains, might...
Spectrum auction concludes with govt getting over Rs 11,000 crore, Bharti Airtel the highest bidder
Theprint· 7 days agoUnion Minister of Communications Jyotiraditya Scindia said the telecom services providers have taken...
Elections and the media: A swing away from TV? - ET BrandEquity
The Economic Times· 7 days agoThe cathode ray tube may still be a prized possession and a centerpiece of most homes but it has...